RTB (real-time bidding) campaigns

Purchasing and optimizing advertising for specific audiences in real time

Real-time bidding (RTB), or programmatic purchasing, for banner and video campaigns is an innovative online advertising model enabling bidding on advertising space in real time and thus allowing advertising networks and advertisers to access specific audiences. RTB uses sophisticated algorithms to allow advertisers to get more accurate data about their users and target them with relevant ads.

Everywhere PPC finds it difficult to reach

Through RTB, we place your ad in premium spots on the majority of popular Czech websites, where it is difficult to get using classic PPC advertising. You can use interactive and animated banners and branding.

Tailor-made brand and performance campaigns

We primarily use RTB for branding and acquisition campaigns. We focus on high-visibility banners with a better impact on brand awareness. RTB can also be used in a performance-based way with a focus on purchasing (in the case of remarketing or dynamic retargeting).

For RTB purchases we use:

They enable us to access the majority of websites and platforms.

This means you can purchase video and banner advertising and control frequency across YouTube and banners through DV 360. You can also purchase audio or banner advertising on Spotify or even DOOH (Digital Out-Of-Home).

CONTACT US AND WE WILL PREPARE A TAILOR-MADE PLAN

PORTFOLIO

We’re focused on clients in healthcare, pharmaceuticals,
finance, technology, energy, entertainment and leisure, FMCG and other industries.
Learn more in the case studies below.

REFERENCE

WHY CHOOSE US?
LCG New Media?

We manage marketing in its context
No hourly rates
We innovate and test
Less clients, more care
Full-service agency
We build long-lasting partnerships
We manage marketing in its context
We connect creativity, strategy and data. At all times, you will know what we do, why we do it and with what result. This helps us meet ambitious targets.
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No hourly rates
For each project, the fee and scope of work is agreed. Instead of tracking work time, we focus on delivering.
We innovate and test
We constantly test new advertising formats, tools, software and systems. We will help you to stay on top of innovations entering the market. We do thorough testing and stick with things that work while delivering results.
Less clients, more care
The owners are also top consultants and take an active part in strategic meetings with clients and project managers. We do not cater to hundreds of clients. Instead, we focus on several projects at a time, which enables us to deliver a high-quality service tailored to your needs.
Full-service agency
Our philosophy is to work in context. We connect a number of specializations and have our own strategy, creativity and analytics teams. Throughout our cooperation, our specialists we will be available to you to tackle challenges even outside of marketing.
We build long-lasting partnerships
We build long-lasting partnerships, which we cherish. We are transparent and honest. At all times, you will know what is happening and why. We will actively seek ideas for further development and improvement of your marketing as well as costs cutting measures.

Work with us

Are you looking for digital marketing specialists? Look no further.
Tell us a bit about your goals and we'll find a way.

OFFICE

LCG New Media, s.r.o.
Pernerova 659/31a
186 00 Prague 8 – Karlín
CONTACT
Tel.: +420 733 738 322
Email: info@lcgnewmedia.cz
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