Marketing, brand and other strategies

A marketing strategy allows you to really stand out from the competitors and learn who your customers are as well as where and how to reach them. An effective brand strategy will help you offer true value to your customers and show it properly.

A well-built marketing and brand strategy identifies:

  • Who is your main competitor?
  • What makes you stand out from the competition?
  • What segments are there in the market?
  • Which segments should you target?
  • Where is your target audience? Is it more online or offline?
  • How do you reach the audience?
  • What will your brand communicate?

Here's what we can help you with:

Marketing strategy

Brand strategy

Communication strategy

Content strategy

Strategies for other digital marketing activities (social media, PPC, email marketing, etc.)

Creation of competitive advantages (USPs)



We’re focused on clients in healthcare, pharmaceuticals,
finance, technology, energy, entertainment and leisure, FMCG and other industries.
Learn more in the case studies below.


LCG New Media?

We manage marketing in its context
No hourly rates
We innovate and test
Less clients, more care
Full-service agency
We build long-lasting partnerships
We manage marketing in its context
We connect creativity, strategy and data. At all times, you will know what we do, why we do it and with what result. This helps us meet ambitious targets.
No hourly rates
For each project, the fee and scope of work is agreed. Instead of tracking work time, we focus on delivering.
We innovate and test
We constantly test new advertising formats, tools, software and systems. We will help you to stay on top of innovations entering the market. We do thorough testing and stick with things that work while delivering results.
Less clients, more care
The owners are also top consultants and take an active part in strategic meetings with clients and project managers. We do not cater to hundreds of clients. Instead, we focus on several projects at a time, which enables us to deliver a high-quality service tailored to your needs.
Full-service agency
Our philosophy is to work in context. We connect a number of specializations and have our own strategy, creativity and analytics teams. Throughout our cooperation, our specialists we will be available to you to tackle challenges even outside of marketing.
We build long-lasting partnerships
We build long-lasting partnerships, which we cherish. We are transparent and honest. At all times, you will know what is happening and why. We will actively seek ideas for further development and improvement of your marketing as well as costs cutting measures.

Work with us

Are you looking for digital marketing specialists? Look no further.
Tell us a bit about your goals and we'll find a way.


LCG New Media, s.r.o.
Pernerova 659/31a
186 00 Prague 8 – Karlín