AR Filters and Campaigns

  • AR (augmented reality) filters are interactive digital layers that add virtual elements to the real world on telephone screens.
  • We can apply them to photographs and videos in real time. This opens the door for clients to never-ending creative possibilities for presenting their services.
  • AR filters include visual effects, 3D objects, masks, alterations to colours and other elements that make visual content more attractive.

We Have AR Filters for All Social Media

AR filters are widely available on Instagram, Facebook, Snapchat and TikTok.

Using AR filters, you can interactively present your brand, products or services to the target group.

They help most by markedly strengthening brand awareness and product knowledge, as well as by ensuring reach and impressions. Clicks are mostly not the direct output, but conversion can also be ensured by a suitable concept.

Why Use AR Filters

  1. AR filters have a very high average use time, i.e. time spent with the brand. Higher ad recall causes higher brand lift.
  2. Getting the public to interact with a brand or product leads to memorisation of properties and benefits.
  3. Increasing discussions through interaction among users.
  4. Improving the user experience with the brand.

We Will Arrange Everything from Strategy to Execution

  1. We define the aims and propose a suitable strategy. What we want to communicate, what the KPIs will be, what platform we want to use, how it will fit in with other activities, etc.
  2. We jointly select a suitable AR concept, show what it can do and prepare the whole framework for a job. After approval, we prepare a draft filter.
  3. This is followed by finalisation, testing and deployment to the relevant platforms.
  4. We also prepare support activities, such as competition posts.
  5. The same as with other activities, here we optimise in ongoing fashion to maximise the desired results.
  6. After the end of a campaign, we deliver a detailed report, assess everything and make recommendations for additional activities.

PORTFOLIO

Are you interested in more information? Do you want to see detailed case studies, AR filters’ technical capabilities or how filters can specifically help your brand or product? Download the detailed presentation including case studies, or contact us and we can meet in person.

REFERENCE

WHY CHOOSE US?
LCG New Media?

We manage marketing in its context
No hourly rates
We innovate and test
Less clients, more care
Full-service agency
We build long-lasting partnerships
We manage marketing in its context
We connect creativity, strategy and data. At all times, you will know what we do, why we do it and with what result. This helps us meet ambitious targets.
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No hourly rates
For each project, the fee and scope of work is agreed. Instead of tracking work time, we focus on delivering.
We innovate and test
We constantly test new advertising formats, tools, software and systems. We will help you to stay on top of innovations entering the market. We do thorough testing and stick with things that work while delivering results.
Less clients, more care
The owners are also top consultants and take an active part in strategic meetings with clients and project managers. We do not cater to hundreds of clients. Instead, we focus on several projects at a time, which enables us to deliver a high-quality service tailored to your needs.
Full-service agency
Our philosophy is to work in context. We connect a number of specializations and have our own strategy, creativity and analytics teams. Throughout our cooperation, our specialists we will be available to you to tackle challenges even outside of marketing.
We build long-lasting partnerships
We build long-lasting partnerships, which we cherish. We are transparent and honest. At all times, you will know what is happening and why. We will actively seek ideas for further development and improvement of your marketing as well as costs cutting measures.

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LCG New Media, s.r.o.
Pernerova 659/31a
186 00 Prague 8 – Karlín
CONTACT
Tel.: +420 733 738 322
Email: info@lcgnewmedia.cz
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