This 1-day course is particularly suitable for business owners, CEOs, entrepreneurs as well as marketing and brand managers. Our course will help you get a solid grasp of advertising systems and key metrics. You will learn how to evaluate all your marketing investments from a managerial point of view and better understand how to correctly set KPI targets when it comes to marketing with regard to your business goals. The course also features real case studies and also includes a consultation with a lecturer.
The course is not suitable for anybody who wishes to learn how to set up and manage PPC and other campaigns or how to use specific platforms as a marketing specialist. The course subject is discussed from the perspective of an owner/CEO/manager and is focused primarily on evaluating the effectiveness and profitability of digital and offline marketing as well as on strategy, data utilization and control mechanisms.
This course does not teach you how to set up a Google Ads PPC campaign or how to send a newsletter using Mailchimp. However, it will help you understand which activities make you money, build your community or otherwise benefit your business goals. You will learn to evaluate these activities correctly and to manage (your agency, employees, etc.) their implementation.
Our 1-day course consists of 4 different sessions and is 8 hours long, including a lunch break and short breaks between the individual sessions.
Thank you for the inspiring social media course, which was tailored exactly to our needs. I appreciate the professional approach to the preparation of the presentation and during the training.
Mr. Lambert fully answered all my questions and I also liked that he put everything into the context of online marketing so that everything made sense.
Based on the course, we had LCG audit our social media activities. We were provided with an informative presentation, concrete ideas, and suggestions on how to address the problems identified by the audit. We are now putting everything into practice and expect great results.
ERV Evropská pojišťovna, Marketing and Communication Department
I tremendously benefited from the LCG New Media course. Before the course, I had only seen social media from the hospitality segment. However, Mr. Lambert helped me look at media in its entirety. Since then, I have been using some of the ideas and skills and find them beneficial. The most important thing I learned is being able to choose the appropriate marketing campaign to maximise the sales.
Chairwoman of the Prague Section of the Association of Hotels and Restaurants of the Czech Republic
I find the training from LCG New Media greatly beneficial as they were willing to prepare a Google Analytics training tailored to my needs. Mr. Lambert explained everything in detail and offered real-world examples. I greatly appreciated the fact that I learned exactly what I came for and will be using it in my work.
TOMMY STACHI s.r.o., Product Coordinator
The training was immensely informative, grounded to the real world and went into depth in important areas. I equally appreciate the form of the presentation, which made it possible to ask questions whenever we liked. Last but not least, we also thank the lecturers for their professional approach. We also welcomed the fact that the company could accommodate our schedule.
Ing. Jiří Jeřábek
CIUR a.s., IT Manager
CEO, Consultant & Online Strategist
Vojtěch Lambert graduated from the MABLIM program (Business and Law in International Markets) at the Anglo-American University. In 2012, he founded LCG New Media. Prior to that, he was part of the complex restructuring of several corporations within the LCG Group, where he focused on business development and marketing.
He specializes in creating digital communication strategies, consultations, and campaigns. His area of expertise is social media. He regularly publishes articles and opinions covering trends in the digital world in publications such as Marketing & Media, Mediář, and more. He has worked with brands such as BAYER, Jim Beam, HONOR, Edenred, HradyCZ, Bubbleology, Omega Pharma, BigBoard, Galerie Harfa and others.
He has developed and teaches an Online Marketing module under the MBA program at the Business Institute. He has spoken at conferences and has given lectures at several universities (ČVUT or VŠE).
Send some brief information about your company and your questions or problems that you want talk about during the course to the lecture's email firstname.lastname@example.org. The lecturer will reserve time for each of your questions and discuss them in detail with you during the last session.
If you wish not to discuss the questions with other course participants, it is possible to discuss them privately in person or via conference call.
From: 9:30 a.m. - 17:30 p.m.
A printed copy of the presentation
Lunch and refreshments